Bangladesh’s leading mobile financial services provider, bKash has launched a new in-app gaming platform, Game Zone, allowing users to play games and take part in online tournaments without downloading separate applications.
The feature, integrated directly into the bKash app, is designed to make gaming more accessible and convenient for users by offering a single platform for entertainment and competition.
Customers can access Game Zone from the app’s home screen and choose from a range of titles spanning racing, action, arcade, adventure, sports and puzzle categories.
In addition to casual gaming, the platform will host regular online tournaments, enabling players to compete against others and participate in organised gaming events from within the app.
The launch comes as digital entertainment gains popularity in Bangladesh, particularly among younger smartphone users. bKash said the initiative aims to enhance user engagement by combining gaming and digital services within a single ecosystem.
Game Zone was officially unveiled at an event in Dhaka attended by 16 members of Bangladesh’s men’s and women’s national football teams, alongside Azmal Huda, Chief Product and Technology Officer of bKash.
To coincide with the current football season, the company has also introduced a football-themed game, “Hamza Vs World”.
Users can access the game for Tk1 through a coupon available in the bKash app. The game allows players to take on the role of Hamza, choose a team and compete in virtual football matches.